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Breaking rules, pushing boundaries and creating something amazing out of nothing is what my whole life is all about, and this washes into every crevice of my design work. When you know the rules, you know how to break them intelligently and to great acclaim. Some say I work out of order but I like to think of it as a bit more Zen and The Art of Motorcycle Maintenance. Using my little black book containing the most amazing craftspeople, artisans, technicians and experts, together we cover the top-down and bottom-up aspects of the job, which means forensic attention to detail while simultaneously blasting out convention. The results defy imagination.